Privacy policy



This privacy policy describes how (“we” or “site”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
M.I.Y.O AB (“MIYO Signature Shoes”) is committed to protecting your privacy as a customer, website visitor, or other third party – such as, for example, a contact person in a business or organization.
MIYO therefore aims to be transparent about how it handles your personal data, so you feel safe when you make a purchase or visit our webshop. The purpose of this privacy policy is to explain how MIYO collects and uses your personal data, and how you may exercise your rights.

If you have any questions or comments regarding this privacy policy, or the processing of your personal information, please contact us via


When you visit our website, we will automatically collect certain information about your device, including information about your browser, IP address, time, time zone and some of the cookies that are installed on your device. In addition, when you browse the Website, we collect information about the individual websites or products that you view, which websites or search terms referred you to that Website, and information about how you interact with the Website. We call this automatically collected information as “Device”.


– “Cookies” are data files that are placed on your device or computer and often include an anonymous and unique identification. For more information about cookies, and how to turn off cookies, visit

– “Log files” track actions that occur on the Website, and collect information, including your IP address, type of browser, Internet service provider, referral / exit pages, and date / time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.

In addition, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number and Klarna checkout), e-mail address, and telephone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both the Information Unit and For Information.


We use the For Information we collect generally to fulfill all orders through the Website (including processing your payment information, arranging delivery, and providing you with invoices and / or order confirmations). In addition, we can use this For with Information to:

– Communicate with you.
– Screen our order for potential risks or fraud; and
– When in line with the wishes you have shared with us, provide you with information or advertising about our products or services.

We use the  device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Website (for example, by generating analytics on how our customers surf and interact with the Website, and to assess the success of our marketing and advertising campaigns).


This website includes links to third party websites, plug-ins and applications. MIYO does not control these third-party websites and are not responsible for their privacy statements.  Your Personal Information is shared with third parties to help us use your Personal Information, as described above. For example, we use woocommerce to power our online store–you can read more about how woocommerce uses your Personal Information here: .We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
Clicking on links to third party websites, plugins and applications or enabling those connections may allow third parties to collect or share data about you.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


We do not collect any Special Categories of Personal Data about you. This means that we do not collect any details regarding your race or ethnicity, sexual orientation, religious or philosophical beliefs, sex life, political opinions, trade union membership, information about your health and genetic and biometric data.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

– Facebook:

– Google:

– Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 


For more information about our privacy practices or if you have questions, please contact us by e‑mail at .

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